ISKAI ART with Choi Jeong Wha X YES24 X Yanolja

Directing

– 2018.12.06~

–  Location: YES24 used book store, Giheung branch

– Director: Stephanie Seungmin Kim/ Business Operations Manager: Yeonhee Do

– Client: YES24

– Directing with Yanolja

– Artist: Choi Jeong Wha

In order to open a new YES24 used book store, which is located in Lotte premium outlet in Giheung, Yanolja design lab and ISKAI were commissioned to create immersive experience though the Interior design and decorations. ISKAI planned an art work that could be harmonised with the natural light that came into the windows with the artist Choi Jeong Hwa. His artwork “flower of heaven” was placed on the ceiling of the community table and the book reading place. His work is based on the idea that ” A book is a writing, a flower of seeds and a forest.” He expressed it as everlasting flowers of heaven, not flowers of everyday life that disappear without trace. The flowers that can reflect the light make the bookstore brighter and warmer and provide a better atmosphere to read the books.

 

Photos by 장성용